Many wonder, 'What could be the best time of day to post on social networks?'
The solution does not involve a definite answer. There are multiple factors that influence the peak times on different platforms. But worry not; you are in the right place. This blog post will explore the best possible time of the day to post on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn and get excellent engagements.
These are simple suggestions to assist you in initiating your social media engagement posts. Understanding your audience determines the best days and times to post on social media.
Why is timing important in social media posting?
Appropriate timing is the engine for driving audience responsiveness and engagement on social media. The best approach is to schedule your posts at times when the audience is most engaged. This helps in maximising visibility and engagement.
The older stratagem
Social media managers used to rely heavily on monitoring the user behaviour of its target audience while deciding for the best time of day to post on social media platforms. One traditional tactic relied on understanding the brain's peak alertness in the morning for efficient learning.
Over time, social media marketing strategies have evolved. With the in-built facility of analytics on each platform, various pieces of information can be easily determined.
Best time to post on LinkedIn
LinkedIn is primarily used for professional networking and business-to-business purposes. Peak engagement hours are typically between 10 a.m. and 12 p.m., as well as between 5 p.m. and 8 p.m.
Wednesday: 8-10 AM, 12 PM, 3 PM
Thursday: 9-10 AM, 1-2 PM
Friday: 9 a.m., 11 a.m., and 12 p.m.
Best time to post on Instagram
During the day, some increase in activity can be expected, but it tends to decrease in the afternoon and evening. Surprisingly, Thursdays and Fridays are busier around 4 p.m., probably because people are excited for the weekend.
Best time to post on Facebook
Facebook is frequently visited during coffee breaks, breakfast, or while waiting in the car before heading to the office.
Monday: 9:00 AM, 11:00 AM, 3:00 PM
Tuesday: 9:00 AM, 11:00 AM, 3:00 PM
Wednesday: 9:00 AM, 10:00 AM, 1:00 PM, 4:00 PM
Thursday: 9:00 AM, 11:00 AM, 4:00 PM
Friday: 11:00 AM, 4:00 PM, 6:00 PM
Best time to post on Twitter
The best times to expect high engagement during the week are between 10 a.m. and 2 p.m. on Mondays. On Tuesdays, the engagement hours are from 9 a.m. to 12 p.m., and then again from 5 to 6 p.m.
Best Days: Monday, Tuesday, Wednesday, and Thursday.
Here's a wrap now
Though there's no perfect time to post on social media, these tips can certainly help you sail through. Consider this blog as a guide to help your work gain traction and engagement.